We hope you’ve been enjoying our latest series of hints and tips! Beyond enjoying them, hopefully, you’ve been able to put them to good use and give your digital content a significant boost. This time around we’re focusing on SEO writing, specifically for blogs. SEO is something that seems so alien to a lot of people but don’t let that incite some reluctance to tackle it because a lack of SEO will leave you at a serious disadvantage. You’ll see that it’s not as complicated as it might seem!

Why Is SEO Writing Important?

The Basics
SEO stands for ‘search engine optimisation’ and does exactly what it says on the tin. The whole point of SEO writing is to increase your standing within search engine results. 25% of people click on the very first result on page 1 of SERPs (search engine results pages) and a whopping 75% of people won’t scroll past the very first page. This means you need to do everything you can to ensure your website sits prominently on page 1, which is where SEO comes in. Keywords and clever tactics will ensure that your audience can easily find you and interact with your brand.

Increasing Conversion Rates And Leads

In 2023, SEO writing genuinely benefits your business day-to-day as it is one of the primary tools for generating leads.

Based on the above, it’s clear to see how optimising your content can lead to higher conversion rates. A higher rank on SERPs is likely to lead to an influx of users to your website who will then make a purchase, especially if your website is on par with your SEO. Appearance is as important as substance when it comes to SEO, but that’s for another blog.

Boosting Credibility
Your image as a brand is so important. Alongside your image within the physical market, you need to nurture a digital image that is just as credible. Your SEO functionality is integral to this and once your company starts ranking among the top 5 on SERPs for your specific keywords, your audience will recognise your credibility as a reliable, premium brand. In time, a community will form that will foster brand loyalty and lead to an increase in sales.

What Role Do Blogs Play In SEO?

When you’re working to improve and enhance your SEO writing, you need to put yourself in the shoes of your customers. What questions are they likely to be asking and how can you position your website to answer them with relevant and substantial content? Not only do blogs make your website more appealing to users through engaging and interesting digital content, but they also increase the likelihood that you’ll rank high for certain keywords through the implication of numerous on-page SEO tactics.

Young food blogger entrepreneur writing blog post and working online on laptop from home office

What Can You Do?

First and foremost, our tips and tricks are completely FREE! Our YouTube channel is bursting with handy videos from a number of our experts, including Eloise from our Content Team. She’ll talk you through the basics of SEO writing for blogs. Feel free to look through our other clips to strengthen your digital content even further.

If digital marketing is something you feel you don’t have the time for, you can also choose to outsource these services with one of our bespoke packages here at Truly Content! Leave the stress and the hassle of digital marketing in the capable hands of our experts, from SEO writing to video production.

What Can We Do?

When it comes to digital marketing, what CAN’T we do?! If you’ve found your way here, the likelihood is that you’re looking for some professional help in the realm of SEO, in which case, we invite you to get in touch! To do so, fill out our online contact form or call 01926 814547 to speak to a member of our friendly and knowledgeable team.

We have so much more to offer and you can explore our full range of services here.

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