What Is Email Automation?
It’s a way of getting in touch with consumers without having to lift a finger! We sort out some predetermined rules and, when these are triggered, an email goes out without you having to do a thing.
For example, if someone has been shopping on your website and they left a basket full of items without checking out, you might want to give them a little nudge. We can set up automation to do this for you. It’s the perfect way to get them to make that purchase and get your profits soaring!
What Are The Benefits?
Now you know what it is, let’s look at why you should utilise it:
Consumers respond to personalisation! Research shows that 90% find it very or somewhat appealing. Email automation means that you can personalise the emails that you’re sending out, without the hassle of having to do it on a case-by-case basis.
Save Your Sales Team
There are better things for your sales team to be doing than trawling through emails, making tiny changes and sending them back out. We can sort out all of your emails so you don’t have to waste their time and your money! Plus, they’ll be happy to have such a laborious job taken off their hands.
It’s significantly easier and more cost-effective to sell to existing clients rather than attract new ones. A little email selling hello, reminding them of your brand and maybe showcasing new deals is a great way to remind your clients of everything you have to offer.
Speaking of deals, you can use email automation to promote your offers in strategic ways. For example, let’s go back to that customer who keeps filling up their online basket and then not finalising the purchase. Well, maybe it’s the shipping cost that put them off? This is, in fact, the biggest reason why people abandon their carts! So, how about sending them a free shipping discount? It might be just what you need to convert that sale.
Whilst personalisation is important, you do need to make sure you’re putting yourself out there enough. Everyone in digital marketing knows that email campaigns can be highly cost-effective, so you should definitely make use of them. We could sort you out with emails that are both personalised and wide-reaching.
With email automation, you can look at how consumers are interacting with your emails. This would allow you to indentify someone who never opens your discount emails, which could then lead you to switch things up a bit with a recommendation email or something similar.
Lots of consumers interact with a company several times before they make a purchase, which is why drip campaigns can be highly effective. They let you ‘drip’ your digital marketing bit by bit. So, you could remind them of a product they looked at, then give them some info about your company, then send an offer. It’s a great way to give delicate nudges towards a sale.
Let’s Get Going!
Sold on email automation? Then get in touch on 01926 814547 or fill out this contact form.
We can answer any questions that you might have and help you start to plan how we’re going to use email automation to drive your profits up. Speak soon!