What Is Lead Generation?
Lead generation is all about getting people interested in your business so that you can go on to convert them into paying customers. The idea has been around for ages, but the way that it’s done has changed a lot in that time.
It used to be all about acquiring as many email addresses and phone numbers as you could and then getting your sales team on the case. That can sometimes work, but it’s painfully close to cold calling and cold calling means poor leads, annoyed customers (if they even answer) and miserable sales staff. Who wants that?
These days, you need to focus more on more personalised digital marketing, reaching out to your target audience (rather than anyone who’ll listen), educating the consumer and building relationships.
If you do that properly, you’re going to be getting some great leads, which will translate to sales. Less time wasted, more sales made, happier clients!
Why Is It Important?
Everything adds up!
To elaborate, it has been found that with high-quality, well-researched lead generation, you can make up to 133% more revenue than you would with older, impersonal tactics.
As well as the direct boost to your earnings, a digital marketing strategy that provides quality leads means that your sales team are going to spend less time on admin and chasing dead ends and more time selling instead.
How Do We Do It?
Effectively, on time and with style.
But seriously, we generally follow the steps we’ve outlined below. This is a pretty broad description but that’s because all of our work is tailored specifically to your business. It’s not a one size fits all thing, so there’s going to be differences between every company.
Define The Objective
What are you looking to achieve? Increased profits, yes, but for good lead generation, you want to get specific. Do you want to attract new customers, increase revenue from existing customers or draw attention to a new product or service? Whatever it is, we can handle it, but you want to get this narrowed down so that you can target the right audience.
Decide On Your Audience
Who are you trying to reach? No, not anyone and everyone. Remember what we said earlier about personalising it? It’s incredibly important! There’s probably not going be much point in paying to advertise pogo sticks to people in their 90s. We can target by age, gender, location, interests – whatever you want.
Choose Your Channels
You want to get your audience clear first because the channels you should use will depend on this (we’ll advise you on all of that). Which social media platforms do you want to use? Emails? Ads? Search engines? There’s a lot to consider!
Sort Your Capture Forms
Your digital marketing is successful, lead generation is going really well and traffic is rushing to your site, now you’ve got to get these leads converted! Make. It. Easy. Don’t make customers work for their purchase. Send them to a landing page for the specific thing you’re trying to achieve and get all the info you need from them without putting them off with a really long form.
Don’t be scared to tweak as little changes may grab you some extra attention and sales.
Why Choose Truly?
We know what we’re doing and we’re good at what we do. We’ve got years of experience in all kinds of industries, from aesthetics to landscaping, fine dining to ethical clothing. We work closely with you to get to know your brand, tone and style, allowing us to seamlessly tie our services in with your existing digital marketing. Our departments cover all the services that we offer so that everything can be done in-house, which means no sub-contracting charges for you and ease of communication.
So, what are you waiting for? Contact us today!