What Are Google PPC Ads?
Google Pay-Per-Click (PPC) ads are a way to drive more traffic to your website. They put you at the top of the list when searches are made. As the name suggests, the amount that you pay is dependent on the number of people who click on your link, which is good for you because you’re only charged when the ad is effective.
To make sure that we get the right people following your link (the ones who are going to buy your products/enlist your services) we find the right keywords for you. This means that your ad is directed at the people who are interested in what you do.
That’s Google PPC in a nutshell, but is it any good?
Do PPC Ads Work?
At Truly, we tailor our services to suit the needs of individual businesses, so what works for you might not work for someone else. That means that we don’t really like to say whether a service is right for you before we know more about your company and your goals, but we will say that these kinds of ads are a safe bet for pretty much everyone.
Let’s back this up with a few stats:
- Paid advertisements have a 200% ROI (return on investment)
- PPC generates twice the number of visitors compared to SEO
- Ads increase brand awareness by 80%
- 65% of customers click on PPC ads
Overall, we would say YES, PPC ads are highly effective.
Google PPC Ads Vs SEO
Another way to get noticed on Google is to have an effective SEO strategy. This comes from writing your website pages and frequently published blogs in line with SEO guidelines. This is all a bit complicated but, as another method of digital marketing, it’s something we can help with.
The thing is, whilst SEO can be more affordable, it is also a much slower process and needs to be constantly tweaked and updated. Plus, as the stats above tell us, PPC generates twice as many visitors. As well as this, PPC allows you to target your audience more effectively, directing your ads to specific ages, genders, locations and devices. It also gives you easily measurable outcomes so that you can see exactly how your investment is paying off. Finally, Google PPC ads can also give you a large amount of data, which you can then use to direct your future organic SEO work.
That’s right, you can get these two working together!
To be honest, we’d say that combining the two is the best way to get yourself noticed on Google.
Let’s Get You Noticed On Google
Just give us a call on 01926 814547 or fill out this contact form, and we’ll get to work!