The importance of video in online marketing
Vision is by far the most powerful of all our senses. It has been suggested by some psychologists that we remember at least 75% – 90% of what we see. For this reason alone, the use of images and video in online marketing campaigns is absolutely essential.
You want and need your target market to spend longer on your website, remember your services, products or information and then share your video with their friends and contacts. In doing so, they will be rapidly raising your profile and visibility to a far wider audience in a way that many other marketing strategies can struggle to achieve. This enhanced visibility will translate into a significant increase in your company’s turnover.
Video content is visual, engaging, easily absorbed, and now comprises around 70% of all consumer internet traffic. YouTube receives more than 1 billion visitors each month and, in the UK alone, more than 20 million people watch and share online video clips each week. That’s an incredible amount of people. Can your business really afford to ignore this vital form of marketing?
We pride ourselves on video production Leamington Spa.
Truly Content: Creating powerful video content
To successfully harness the powerful potential of video content, you need to create high-quality, relevant and engaging material. That’s where we come into the picture. Our attention-grabbing, top-quality production is crucial to your success.
People readily respond to visual stimulation, tone of voice, gesture and facial expression. People also like to be entertained and will reward interesting or eye-catching ideas with a ‘view’ and ‘share.’ (You might have noticed that people are also partial to cute furry animals, judging by the images some of your contacts are sharing with you on social media platforms!)
We ensure that video content is consistently relevant and produced in combination with a carefully crafted advertising campaign, based on the research we conduct into your potential client base. By observing what sparks their interest, the conversations they are having online and the content that is attracting their attention, we can work out what visual material will be most effective for your business.
Remember, video content is proven to improve your website’s search engine optimisation (SEO) which, as we all know, is the single most important online marketing tool out there.
Get a video production quote
We offer a number of video packages, but we also know that every business and campaign is different, which is why we ask you to get in touch for a bespoke quotation and to discuss your project.
Another service you may be interested in is our Marketing Workshops, find out more here.