Email marketing is what you make of it. It can be a really powerful and effective tool to promote your products and services while also incentivising customer loyalty. However, finding the right formula for your brand is tricky, to say the least. Luckily, we boast an expert team here at Truly, with years of experience.
We can build an email database from scratch or grow your existing one and then create engaging and relevant content to capture your target audience at just the right time. From direct promotion to a softer selling approach through educational communications, we can design, build and optimise your email campaigns to drive sales, get the best ROI and keep your audience interested between purchases.
Getting Your Content Right
Within your newsletters and e-shots, the copy and video content you use is crucial. It has to be unique and entertaining, whilst also being genuinely informative. The key is to get your message across very quickly and what you have to say needs to be relevant or people will simply stop reading. Time is precious and our attention span is notoriously short in the digital age, which is why your audience needs to immediately understand why you are contacting them. You don’t have much time to get your message across, which is why you need our expertise, technical know-how and top-quality visual and written content to ensure that this opportunity is never wasted.
You can use email marketing to maintain your existing customer base (an already-interested audience) by updating them about new developments in your field and providing them with the information they will want to know. You can also reward existing customers with exclusive offers and promotions that are unavailable to the wider public. This often provides a ‘hook’ to encourage consumers to explore your business further. Once you have successfully grabbed and held their attention, sales are likely to follow.
Make Email Marketing Work For You
The benefits of using email are obvious – it’s instant and cost-effective. However, there are many potential pitfalls if you don’t have a clear message for your target market. Ask yourself:
- Is your content relevant?
- Is your content concise?
- Is there a clear call to action?
Get this wrong, and you risk your message being ignored, deleted or marked as ‘junk’, just like the traditional mailshot. You also risk potential clients dismissing any further contact you might attempt with them because they’ll treat you in the same way they would a cold call.
Another key benefit of email marketing is that it’s possible to track engagement by seeing how consumers react and respond to your messages. This means that adjustments to your strategy can be made very efficiently to improve conversion rates.
Get Rewarded For Doing It Well
When you get email marketing right, it works for your business like magic. Sending content to existing and potential customers and your wider target audience, using data lawfully farmed from previous emails, subscriptions or engagement with your product or service, is an opportunity to connect with your audience at the perfect time. This often coincides with a new launch or a promotional offer to ensure that your email has the best chance of grabbing their attention.
Simply put, emails should be a major player in your modern digital marketing strategy, with over 4 billion email users globally. Statistics show that over 80% of small and medium-sized business owners rely on email marketing as their primary customer acquisition and retention channel. As if that wasn’t enough, almost 50% of consumers say they would like to receive weekly promotional emails from their favourite brands, so why not let us give them what they Truly want? Get in touch today!