What’s the old saying… new year, new… marketing strategy? Yeah, we’re sure that’s it. Fine, you got us! It’s not quite the phrase you hear in January but it’s not too far off. The new year is the perfect time to sit down and have a think about your small business objectives and whether or not your business is where you’d like it to be going into 2022.
If you’ve taken a beat and the realisation has dawned on you that you’re actually… not quite where you want to be, there’s no need to worry! We’re here to share our top tips and tricks with you to ensure your business gets back on track in 2022!
Do You Know Your Target Market?
We think a great place to start with your small business objectives in 2022 is your target market. Without someone to sell your products and services to, you’d be at a loss. On occasion, if you’ve been a business owner for some time, you might lose sight of the market you originally meant to cater to. This isn’t a bad thing, but it is important to regularly assess who your business is reaching and a great way to do this is by looking at your engagement.
Your social media platforms are incredibly useful when it comes to shining a light on those who engage with your content and services. If you have an Instagram Business account, you’ll be able to see a breakdown of your followers and their demographics. Instagram’s handy features will show you where they’re based, how old they are, and their gender. This will allow you to get an idea as to whether or not you’re reaching those you’d like to, thus creating the perfect starting point for reviewing your small business objectives this year.
If you find that your business either isn’t reaching your target market, or simply isn’t reaching enough people in said target market, you might want to consider putting some targeted ads out into the world. After all, if more people from your target market engage with your social media platforms, the almighty algorithm will be much more likely to target their peers too. This will result in more virtual foot traffic and more business for you!
Has Creating Content For Your Business Got You Down?
Every single day is a new day, every month, a new month, and there’s always some national day or other around the corner, which means there’s a lot to write about. Writing content, whether it’s for your social media platforms or for your website, can be an arduous and time-consuming task. If one of your small business objectives is to jazz up your social media platforms this year, it might not be something you’re particularly looking forward to, but this shouldn’t be the case.
Soon enough, content creation will stop feeling like a task and much more like a chore that you really don’t want to concern yourself with. We know that writing content can be tough, even more so when you want to focus on expanding your business and everything that comes with it. This is why you need someone else to do it. Hear us out, what if you didn’t need to write your own content? What a concept!
Marketing companies have entire teams of content writers whose sole purpose is to make your social media shine, which is where Truly Content comes in. No longer will you have to think about what to say and when to say it because our team will be doing that for you, leaving you with more time to focus on the rest of your small business goals for 2022.
Why Not Get Truly Content On Side?
If it all seems a bit much, Truly Content is here to help! From optimising your website for SEO, to creating content to draw in your target market, we can do it all! We’re here to help with all of your small business goals this year and we can’t wait to start working with you.
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