Social media is constantly evolving, making regular changes for safety, security and ease of use. And Instagram, which boasts around 1 billion active monthly users, switches things up more often than most. Did you know, for example, that new users must now provide their date of birth when signing up? This is part of the network’s push to protect young people from harm and is the latest Instagram security feature to make waves within the online community. 


In this day and age, the prevalence of social media has made it easier for cybercriminals to carry out unscrupulous activities. That’s why every business worth its salt needs to be making sure that its Instagram security game is as good as it can be. 


Cyber attacks can result in data breaches and damaged reputations, so read on to discover our top tips for keeping your Instagram account secure. 


Truly’s Top Instagram Security Tips 


Be A Model Citizen – You may have heard of the term ‘prevention is better than cure’? This can be very easily applied to Instagram and social media as a whole. If you’re ever online and you notice an ad or post that doesn’t seem quite right, make sure to report it to Instagram. The easiest way to do this is by holding the three dots above the offending content and clicking Report this Post. By doing this, you will be making the platform aware of inappropriate, insensitive and potentially malicious activity. This may save people from harm in the future. 


Make It Harder To Access Your Account – Another recommended Instagram security tip is to ensure that your account has two-factor authentication. When this system is in place, you will only be able to log in to your account once you enter a code that has been sent to you on another platform, such as WhatsApp


Return To Sender – There may be times when you receive a direct message from Instagram’s official account. The thing is, this will never happen. Instagram have confirmed that such messages are scams used by hackers to obtain passwords or other key personal information from unsuspecting users. You should report these suspicious communications to Instagram if you ever receive one. Instagram themselves will only ever contact you via email or the “Emails from Instagram” tab on your app. 


Stay Up To Date – In the event that something goes wrong, Instagram will try to contact you. Don’t make things worse by having outdated contact information on your profile. Whenever this changes, you should update it as soon as you can. Crucially, this information can be used to help you recover your account even in the event of a security breach. 


The Introduction Of Child-Friendly Instagram Security Features 


As a business working within social media, there are also some things that you should be aware of when it comes to the safety of users who are younger than 18. Recent changes to Instagram security features have made it impossible for those over 18 to message those under this age if they weren’t already following them. Although a vital safety measure, this is something that businesses must consider if they are promoting their goods and services to specific demographics. 


The same precautions have been taken with paid-for ads, so just be conscious of who you may be trying to win over with your Instagram strategy. The best advice we can give here is to ensure that you research your audience and the rules around social media advertising before you try and put a campaign live. It will save you a lot of time in the long run. 


Take Advantage Of Our Instagram Expertise 


These days, social media success is determined by much more than regular posting. With new security features, frequent rule changes and unpredictable trends to consider, really owning it on one of the world’s most popular platforms is much easier said than done. 


Luckily, our social media experts can help you stay on the straight and narrow. To learn more about our extensive social media packages, click here. Alternatively, call us on 01926 814547 or email us at