Did you know that the date shown on the calendar emoji is July 17th? Well, if not, now you do! This is the reason why it was chosen as the date of World Emoji Day! Whether you love them, hate them or feel impartial, it’s important for anyone who uses social media to understand what emojis mean, and how they can be utilised effectively.
What Is World Emoji Day?
World emoji day is, perhaps unsurprisingly, a celebration of all things emoji! It was founded to recognise their importance and how they have become an integral part of social media, and generally worked their way into our day-to-day lives. It also gives us the chance to look back on how they have evolved, introduce new variations and sometimes launch new products.
We would argue that as well as all of the above, it’s the perfect time for you to make sure you understand what emojis mean.
Oh, and if you want to get involved with the discussion, or just see what others are posting, make sure to use #WorldEmojiDay.
Why Are Emojis Important?
We understand that these little pictures (or pictograms, logograms, ideograms/smileys, if you’re fancy) may seem inconsequential, but they can actually have a big impact on how consumers view your business.
Some companies choose to use none at all – that can be a fine option, but it may make you come across as quite formal or not particularly warm. If your company’s tone is more traditional, or the goods and services that you provide are more on the serious side, then this option works well.
Others choose to use a lot, this can make you appear fun, friendly and exciting. However, if you use too many, you may come across as unprofessional or a bit outdated.
You need to work out a balance that suits your business, appeals to your target audience, and complements your posts, rather than overwhelms them.
As well as this, it’s of course vital to understand what emojis mean!
Why Is It Vital To Understand What Emojis Mean?
So, you’ve got your post looking good, you know how many emojis you are going to use, the basic vibe you’re going for, and everything’s coming together perfectly to underscore the tone of the post. Perfect. Well… hopefully.
With some emojis having perhaps not completely obvious meanings attributed to them, you need to make sure that you understand exactly what emojis mean!
Let’s start out with what is hopefully an obvious one, the peach emoji. A tasty, summery, stone fruit, great alone, surprisingly good with pork or in salads (trust us). But nope, not in the world of social media, that peach emoji is just going to make everyone think of great butts.
How about the snake emoji? What comes to mind? ‘Elongated, limbless, carnivorous reptiles of the suborder Serpentes’… hmmm, maybe in not so many words. But on social media, this is often used to show you think someone is a tricksy backstabber – Taylor Swift’s Insta comments became a snake pit following that Kim Kardashian/Ye drama.
There are just a couple of examples for you, so you can get what we mean. You can have a look through some more of these double meanings here.
This is why you NEED to understand what emojis mean, as otherwise, you may confuse your audience, or worse, offend them/embarrass yourself!
Unsure About What Emojis Mean? Let Us Help Out!
If you don’t have the time to figure out what emojis mean, or if you’re just a bit nervous you’ll put out something wrong, let us take the pressure off!
We can take over your social media management, making sure we properly reflect your tone and don’t post anything that may be misconstrued.