How much do you know about writing content?
Writing content can often feel like a chore. Not everyone is naturally gifted at writing – or enjoys doing it! But writing content is often different from writing in general or for fun. There are so many different styles of writing, for example: instructional, educational or informative (English Language students, you know the drill), and it can often be confusing trying to figure out where your branding falls.
On top of your style, you have to then figure out what tone you’re aiming for – serious, approachable, professional, friendly – as well as making sure all of your content is fact-checked, relevant and grammatically correct!
The finer details
Looking past the general writing for media and websites often sheds light on the intricacies of writing social media content.
Did you know that on the 8th of June 2020 it’s World Ocean Day? Or that on the 20th October it’s World Statistics Day? These little days will bring more relevance to your social media posts as well as more pairs of eyes. By using relevant or trending #hashtags you can ride the wave of footfall and attract more attention to your posts.
Keeping track of some of these National Days can really boost the consistent flow of digital traffic to your social media pages!
Social Media Calendar
Making a note of all of the relevant days to your business can give you that extra boost and make sure you’re prepared for upcoming events. You wouldn’t advertise Halloween-related products on the 31st October alone – many start in the middle of October to make the most of this event, so why not do the same?
Luckily for you, we’ve put together a calendar for you so you can jot down any national days, weeks or months that may be important to your business to advertise so you never get caught short – and we’ve already added some fun and interesting dates to get you started!
** HOW AND WHERE TO GET A CALENDAR **
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