The fresh winter mornings have got us thinking about change, we need to make sure that our brand is just as fresh. So, we’ve decided to have ourselves a little rebrand. Pretty fortunate that we already have all the necessary teams in-house! There’s going to be a total Truly Content makeover coming your way soon, so make sure that you keep your eyes peeled! Also, in honour of our new and exciting changes, we thought that we’d take this chance to talk to you guys about rebranding your business.
Why Rebranding Is Important
There are several reasons why a rebrand might be a good idea for your business, let’s have a closer look at some of the most important.
Keep Up To Date
Obvious, but important. Did you know that 81% of consumers think less of a business if its website is outdated? If you’re not up-to-date you’re going to be losing sales.
Appeal To Your Target Audience
If you’re targeting ages 18-25, for example, and haven’t changed up your branding for 10 years then you’re really not going to be attracting your target audience. Take it from a millennial, Gen Z thinks that everything that I like is boring.
If your business has expanded, you might want to do some rebranding, especially if you’ve introduced new products or services to your repertoire. Make the grand unveiling something special with a new look and feel!
Humanise Your Business
Let your customers know what’s going on behind the scenes, introduce your staff and keep their profiles updated. Let consumers know who you really are, your people, your values and your individual style.
When you start a new business, even if you have your marketing strategy planned out, things don’t always flow together how you want them to. You might end up with different colours/fonts/tones etc… whatever it is, an inconsistent look isn’t ideal. A rebrand will solve this for you and you can just pick out your favourite bits. It’s the same for old businesses that have expanded, especially when they have expanded quickly, things might not connect how you envisioned.
How We Can Rebrand Your Business
We can rebrand your business however you like, we offer all things digital marketing! You can have a look at all the services we offer here.
We understand that all businesses are different and we believe that your marketing should reflect that. Due to this belief, although we offer a number of packages, we will always work with you to adjust what we offer to find what works best for you. Once you have found what suits you we’ll maintain an open conversation to ensure that everything that we produce is just what you’re looking for!
If that sounds good to you then get in touch! You can fill out this short contact form or give us a call on 01926 814547.