In this day and age, having a website that can be viewed on mobile is imperative to a company’s success. With a large number of website clicks coming from mobiles, a site that can be viewed on smaller screens with enhanced mobile optimisation will do wonders for your business!
What Is Mobile Optimisation?
Mobile optimisation is the process of adjusting a website to ensure that visitors who access it through mobiles have an experience that is customised to their device. This is achieved by taking a look at the site’s design, structure, page speed and more in order to create a transition from desktop to mobile that is smooth and hassle-free.
How Do I Optimise My Site For Mobile SEO?
In January 2017, Google said, “Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.”
“Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.”
When creating content with mobile users in mind, remember to consider the size of the screen they may be using to view your site. Avoid using Flash, as it isn’t available on every device. Instead, you should use HTML5, which is a standard component of all popular mobile browsers. You should also refrain from using pop-ups. These are harder to dismiss on smaller screens and will drive traffic away from your site.
When thinking about how your site will appear on mobile, you must take into consideration its design and how quickly web pages load on devices. Be careful not to overload your site with large images and video files and always take into account how the use of pop-ups may affect the enjoyment of your potential customers.
If you’re still struggling, Google’s Webmaster Tool is a valuable resource that will provide you with insights into the things that you may not realise are harming your site. Use this tool to your advantage and learn about how to avoid making your visitors’ experience more difficult than it needs to be.
Mobile Vs Desktop
When it comes to staying SEO-friendly for mobile and desktop, you generally need to be doing the same thing: putting together content that is engaging, relatable and relevant to your audience. This will add an extra layer to the user experience and, when combined with fast loading times, will ensure that your customers keep coming back for more.
One large difference between mobile and desktop is that desktop sites target a broader audience, with a less geographic focus. By contrast, mobile will hone in on a searcher’s location – this is because many mobile web users are looking for local results.
As almost all websites receive at least 50% and as much as 80% of traffic from smartphones, it’s safe to say that designing your website for use on devices will give you a greater chance of capturing the attention (and money) of mobile users. A site that is easy to navigate and is seamless in its approach is just what is needed in the age of mobile, with failure to optimise having some potentially serious ramifications for your business.
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