Few things in modern marketing demonstrate success better than an increase in social media engagement. But are you, as a business, doing all that you can to capitalise on the popularity of Facebook, Instagram and TikTok?


Here are our top tips on how to increase social media engagement.


Talk To Your Followers

A good social media strategy shouldn’t consist of merely hurling posts out into the ether. Instead, you should put together content that asks your audience questions. This can be a great way of gathering data on what they like and forming a better understanding of who they are. 

You should also keep tabs on how people are interacting with your posts. If someone has replied to one of your posts, don’t leave them hanging. Respond promptly and professionally. By doing so, you’ll humanise your business and demonstrate great customer service. You could also make an all-important sale. 


Vary Your Content

The days of posting mindlessly about your products are over. Modern audiences are incredibly savvy and will be more likely to respond to something that captures their attention. Increase social media engagement by including memes (these are very easy to make), videos and Stories in your content. These things can help sell your services more subtly. Your audience probably won’t die of boredom either. 


Know The Trends That Can Increase Social Media Engagement

Although this one’s a bit of an extension of the above, hear us out. Because social media is so popular, many trends start their lives on these platforms. As well as posting about ‘evergreen’ events like Christmas and Halloween, you should take your cues from what kind of content people are already sharing. The best example of this is the aforementioned meme. At present, social media is rife with those that relate to Squid Game and not getting on board with this would be a missed opportunity. 


Post Elsewhere

Don’t just use social media to talk about yourself. In addition to this, you should be going out of your way to make your presence known elsewhere. How? Like, comment on and share content that has been written by somebody else. This will attract the attention of the original poster and get your name in front of those who view these posts. Increase social media engagement by going out there and joining the conversation. It’s so much better than just shouting into the void. 


Let Us Increase Your Social Media Engagement 

Increasing social media engagement is simple enough, should you have the time and inclination to do so. If you’re struggling to fit this into your working day, then you’re in luck. Our Social Media Management Packages have been designed to take your social media platforms to the next level, regardless of your industry or budget. Call us on 01926 814 457 or email info@trulycontent.com to find out more.