So here it is, Merry Christmas, everybody’s having fun! Look to the future now, there’s much more marketing to be done. OK, now that song is forever stuck in your mind it’s time to continue with our Truly festive blog! It has been a long year full of ups and downs, from business challenges to lockdown logistics, which means that 2020 certainly hasn’t been the easiest! With the promise of lockdown ending at the beginning of December, as a business, you must capitalise on the run-up to Christmas as much as possible. This means getting your Christmas marketing schedule in place, drafting lots of festive content and hosting some cracking giveaways!
Christmas Marketing Content
You might have already begun curating your Christmas marketing, and if you haven’t, it is about time that you got started! You shouldn’t need to change anything drastic for your content strategy over the holiday period, however, we would recommend that you adjust your tone and try and get your brand into the Christmas theme. This can be as simple as adding some tinsel and mistletoe to your social imagery, hosting a Christmas-themed contest such as ‘best Christmas jumper’ or even creating specialised Christmas gift cards that people can buy for their friends and family! The possibilities really are endless, so make sure you get creative!
Remember – Christmas is meant to be a time in which families and friends come together in celebration. As such, conveying Christmas tones through your brand can also be a great way to earn some extra brownie points from your customers. This can be as simple as sending customers a personalised Christmas email on Christmas Day, hosting a festive giveaway or offering an exclusive discount for long-standing clients who are a part of your brand’s ‘family.’
Christmas trends may come and go, however, they should still be something that you monitor closely each year. This is because hopping onto a new trend can be a great way to gain some extra visibility for your brand. For 2020, Truly would recommend that you ensure your online store and presence are properly optimised. Although lockdown is hopefully long gone, with everything that has happened this year we imagine that digital is still going to be the desirable shopping destination for many people.
A report by Criteo confirms this, showing that up to 88% of Christmas shoppers are happy to continue purchasing gifts online – furthermore, 61% of businesses are expecting higher engagement and/or purchasing through social media channels this year. As a result, even if you aren’t selling a physical product, making sure that your social profiles and/or websites are up to date is never a bad thing to do! Not only will this instil extra confidence in your customers (especially new ones) but it also gives you a platform to address any queries or issues that people may have, especially if they are still unable to visit you physically.
Many brands also choose to take advantage of the ‘12 Days of Christmas’ to host a themed giveaway or contest. Popularised by Apple and others, this strategy works by simply offering your following a different discount or freebie on each different day of Christmas. This strategy can be an extremely effective form of Christmas marketing as it encourages your audience to return to your store every day to check out the latest offer. Even if your customers start by only engaging with the offered content, the longer they spend on your store, the more likely they are to make additional purchases! If this sounds like something you could do then get drafting your own 12 Days of Christmas strategy today!
Christmastime is a great opportunity to reach a wider audience through the use of hashtags. If you are familiar with and use hashtags regularly, then great! If not, don’t worry – now is as good a time to learn as any.
Hashtags exist to create predefined categories for posts. For example, if a business holds a giveaway and uses the hashtag #giveaway, anyone who searches for the hashtag has a chance to see this post. It allows consumers to gain easier access to the content they want to see and it allows you, as a brand, to extend your reach further than previously possible.
We believe a cleverly used hashtag can reap multiple marketing benefits at the same time. For example, if you decide to create a Christmas-themed contest or giveaway as we mentioned above, you may want to attach a hashtag to it. A popular way to do this is by asking your audience to post a photo or video with the corresponding hashtag. Not only does this give you extra exposure as a brand, but it also gives you more content to play with. Better yet, the friends of your audience will see them interacting with your brand, and let’s face it, everyone trusts a friend’s opinion more than an advert!
Truly’s Stocking Filler
Here at Truly, we believe that the way you approach your marketing matters. From digital strategy to establishing yourself as a brand, the way people interact with you and the first impression they get of your business is of the utmost importance, especially online!
To ensure you stand out from the crowd and to drive some extra Christmas sales, Truly is offering a little stocking filler which includes all of our great services, with some great savings sprinkled on top. You can get all of the below for under £200:
- Four festive social templates – normally £100
- An e-shot and the accompanying content – normally £175
- Logo and branding suitable for your posts, cover photo and stories! – normally £110
- Christmas animation – normally £99
So whether you need a helping hand in drafting an online strategy, would like to boost your online exposure or simply want to start shining online – the team at Truly is on hand to help you fulfil all of your digital desires. To find out more about our stocking filler offer, or to enquire about the rest of our services,