Aesthetic clinic marketing might sound daunting in the ever-evolving landscape of the aesthetics industry, but by embracing digital marketing, you could utilise an indispensable asset for any clinic looking to thrive and reach new heights. How do we know this? We’ve helped multiple clinics reach numerous goals. Ready to learn more?
Why You Should Get The Ball Rolling
Utilising digital marketing channels is not merely an option; it is a strategic necessity to stay competitive and engage with a wider audience. By incorporating online platforms, such as social media, email campaigns and a well-designed website, your clinic can effectively showcase its services and create a strong brand presence.
Using digital platforms to broaden your aesthetic clinic marketing enables you to connect with potential clients in a personalised and targeted manner, fostering meaningful relationships and building trust. Through engaging content and interactive campaigns, you can educate your audience about the latest treatments, trends and best practices in the field. Additionally, personalised digital marketing provides valuable data and analytics, allowing you to refine your strategies and optimise your marketing efforts for better results.
If that all sounds like a bit too much to keep on top of, there’s no need to worry. After all, you have enough to think about when you’re running your own business! Our experts will know exactly what you need to ensure your business can flourish.
We know what works and what doesn’t when it comes to aesthetic clinic marketing. Don’t believe us? Let us show you what we did for one of our clients.
An Aesthetic Clinic Marketing Success Story
We worked with a Leamington Spa-based clinic and we employ a number of techniques to ensure they are performing at their best. This particular business offers a range of treatments and, with so much choice, it was always clear they would be popular, they simply enlisted our services to ensure that became a reality.
We focused on creating a PPC campaign that focused on set keywords. This is how any PPC campaign starts out – our team considers your aims, budget and decide on keywords accordingly and yes, not all keywords cost the same. As we said, don’t worry as we’ll talk you through everything.
For this campaign, we started with the following keywords:
- Tattoo removal
- Tattoo removal near me
- Laser tattoo removal
- 3D-Aesthetics Leamington Spa
- Fat freezing
Aesthetic clinic marketing isn’t a static sort of deal and we don’t treat it as such – we research and edit keywords whilst the ad is live and adjust them to make sure that they are hitting the right audience so that you see the conversions you want. Here’s a summary of how well we did:
January – Focusing On Tattoo Removal
1k impressions and 1.14k clicks, which gave us a click-through rate (CTR) of 10.44%. This was an excellent result!
The CTR showed us that we were targeting the right audience. The cost per click was £0.88.
This ad generated 80 conversions in total and the cost per conversion was £12.53.
February – Splitting Our Focus
We split the campaign in half in order to make sure that enough money went towards the other treatments.
The number of clicks increased in February to 1.17k, despite the number of impressions reducing by 100 – this is a testament to the skillfully refined targeting that took place.
The click-through rate rose to 10.72%.
We secured 61 conversions!
March – Keeping Up The Good Work
Our aesthetic clinic marketing results for March show that tattoo removal continued to perform best despite us increasing the budget for other treatments. This gave us scope to consider editing the budget further in favour of other treatments, such as fat freezing.
- There was a 0.2k increase in clicks, a reduction of £0.10 in cost per click and a reduction of £4.72 in cost per conversation!
This resulted in another 87 conversions.
- This is a great, stable result and shows that this PPC ad campaign continued to get more and more effective as we moved forward!
Still all Greek to you? Basically, thanks to our well-chosen keywords and careful optimisation, this clinic saw a considerable increase in conversions and formed long-lasting relationships with its customers.
Let Truly Handle It
Don’t stress about your aesthetic clinic marketing. We’ve seen and done it all before over the years and we’re sure to have a solution that fits your needs. Just get in touch on 01926 814547 today to speak to a member of our team. You can browse our website to get more of a feel for who we are and what we’ve done.
We can’t wait to hear from you soon!