Happy Friday and Happy World Photography Day! This annual celebration is all about appreciating, exploring and learning more about the art, craft, science and history of photography. 

Read on to learn more about it…


Get Involved In World Photography Day


World Photography Day is celebrated by all kinds of people all over the planet! If you would like to get involved you can find images or share yours with the hashtag #WorldPhotographyDay. Alternatively, you can submit photos directly to the organisers on their website. Why not show off your skills and check out other people’s? 


Why Is Good Photography So Important In Marketing?


There are so many reasons why good photography is important to your marketing strategy, so this World Photography Day let’s have a quick look at a few points:

  • The average person remembers approximately 10% of information three days after hearing it, adding a picture can raise this to 65%!

  • Ads that have photography, rather than a text focus, are favoured by consumers.
  • 60% of consumers say they’re more likely to get in contact with a company that has an image in its search results.
  • When considering purchasing a product, 67% of consumers describe the product image as being ‘very important’ to their decision.


How Can Truly Help This World Photography Day?



Whatever your style, product or target audience, we can sort you out with imagery that will suit your needs perfectly. Our knowledgeable photographers have loads of experience and are happy following your directions (if you know exactly what you would like), working with you to refine your plans, or devising the whole shoot themselves! World Photography Day is the perfect time to assess your current imagery and see how it can be improved!


Whilst it’s World Photography Day, we figured that we’d also quickly mention our videography services too. Using video can get loads of information out quickly, and the viewer is more likely to retain what they’ve seen and heard than they would be if they read it. It’s also a good idea to include video in your social media, platforms like Instagram and Facebook have shifted over to a video/reels focus and the algorithm reflects this. So, if you’re not using video you’re not getting the exposure that you could have.


Spotlight On Mattie


We’ve got a whole photography/videography team here at Truly that are amazing and we love, but this World Photography Day we’d like to take a minute to shout out one in particular, our apprentice, Mattie.

If you’ve had the chance to work with her already, we’re sure that you know why she’s so special and one of our favourites. Unfortunately, her talent and charisma are taking her from us, as we always knew it would, and she has accepted an apprenticeship with the BBC to complete the next level of her training. It’s bittersweet because it’s a HUGE deal, an amazing opportunity, and another step towards her infinitely bright future, but it sucks for us as we’re losing her. That’s the problem with having such killer staff.


Get In Touch This World Photography Day


Updating your look with some fresh photography sounding like a pretty good idea? Yeah, we think so too! So why not get the ball rolling today? You can fill in one of our contact forms online, or give us a call on 01926 814547. 

Make sure you’re following us on TikTok, Instagram and Facebook to keep up with all our news and latest offers! Plus it’ll give you a great example of the stuff that we can do!