Social media might be here to stay, but that doesn’t mean you shouldn’t invest in a top-quality website. There are many reasons why you need a website, whether you’re an established brand or a start-up business learning the ropes. Here are our favourites!
It Helps To Build Trust
So you’ve got a bangin’ Insta feed and you’re churning out TikToks like nobody’s business, surely that’s enough, right? Wrong! Even brands with endless amounts of followers tend to suffer if they don’t have a recognised website.
Earn the people’s trust and boost the credibility of your business with a fully functional website. A reported 81% of people will want to visit your site before purchasing one of your products or services. Don’t miss out on converting them into paying customers.
Answer Common Questions
Facebook, Instagram and Google My Business are all channels that can be used to get the word out about your business. Legitimise the information found in these locations by also featuring it on your website.
Sometimes, the main reason why you need a website is so you can answer common questions with very little effort, at all hours of the day. Use your site as a place in which customers can have their queries resolved without you having to do anything. Just remember to keep it updated as and when things change!
Scale The Rankings
This will hardly be news to you – but taking advantage of the power of the internet really can work wonders for your brand. By optimising your pages for search engines and mentioning your products or services in blogs, you’ll expose your business to new customers from far and wide.
SEO can be a complicated game, but it’s certainly one worth playing. This is especially true if you’re looking to broaden your horizons and appeal to people who won’t necessarily have easy access to your physical place of business.
Let Your Customers Do The Talking
Although owning and overseeing a website allows you to control the narrative of your business, it’s also worth including some input from your customers within its pages. You can do this by adding a reviews section to your homepage and shining a light on some of your biggest success stories.
Social proof is one of the best tools you have in your arsenal of marketing techniques, so if you’ve got it, flaunt it. There’s no chance you’ll be asking why you need a website when you see what the words of others can do for your bottom line!
Stop Wondering About Why You Need A Website…
And get the ball rolling on one today!
If cost is a consideration, we’ve got you covered there too. Our monthly payment plans can help you spread the price of your website over an agreed period of time. And with 3-12 month payment plans available, there’s certainly a suitable option for you!