The Importance of Video in Online Marketing
Vision is by far the most powerful of all our senses. It has been suggested by some psychologists that we remember at least 75% – 90% of what we see. For this reason alone, the use of images and video in online marketing campaigns is absolutely essential.
You want and need your target market to spend longer on your website, remember your services, product or information and then share your video with their friends and contacts. In doing so, they will be rapidly raising your profile and visibility with a far wider audience than many other marketing strategies can achieve. This raised visibility will translate into a significant increase in your company’s turnover.
Video content is visual, engaging, easily absorbed, and now comprises around 70% of all consumer internet traffic. YouTube receives more than 1 billion visitors each month and in the UK alone, more than 20 million people watch and share online video clips each week. That’s an incredible amount of people. Can your business really afford to ignore this vital element in your marketing strategy?
We pride ourselves on video production Leamington Spa.
Get a Video Production Quote
We offer a number of video packages, but we also know that every business and campaign is different, which is why we ask you to get in touch for a bespoke quotation and to discuss your project.
of customers stay on a website longer when there is a video
Truly Content: Creating Powerful Video Content
To successfully harness the powerful potential of video content, you need to create high quality, relevant and engaging material. That’s where we come into the picture. Our attention-grabbing high-quality production is crucial to your success.
People readily respond to visual stimulation, tone of voice, gesture and facial expression. People also like to be entertained and will reward interesting or eye-catching ideas with a ‘view’ and ‘share.’ (You might have noticed that people are also partial to cute furry animals, judging by the images some of your contacts are sharing with you on social media platforms!) We ensure that video content is consistently relevant and worked in combination with a carefully crafted advertising campaign, which is based on the research we conduct into your potential client base. By observing what spikes their interest, the conversations they are having online and the content that is attracting their attention, we can work out what visual material will be most effective for your business.
Remember, video content is proven to improve the search engine optimisation of your website which, we all know, is the single most important online marketing tool available.
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If you have any questions, comments or concerns you can contact us using the information on this page.
We believe that putting your needs and requirements first is the step in delivering an excellent service to you and building a successful relationship. Truly Content are always available to discuss your requirements and make changes to your plan in line with you, your business and your market. We understand that markets and businesses have fast-paced dynamic changes and we want to be here to make sure we’re ahead of the herd and are delivering the best possible outcomes for you.
Making sure we prioritise our clients is at the heart of what we do. We want to make sure we deliver exactly what you expect from us, and we can achieve this across many channels of communication to your demographic. Whether you want to enquire about our services, find out what we do, or get to know the team - do not hesitate to contact us using the form below. Alternatively, call us or email using the details provided.