Just last month, Instagram turned eight years old, launching in October 6th, 2010. The photo-sharing app has in that time become an integral part of the social media landscape and revolutionised the way we share information with our followers, paving the way for future trending apps. As I’m sure you’re aware, Instagram isn’t just a popular way of sharing information, but a powerful tool for allowing businesses and brands to connect with potential customers.
Why Marketers Should Be Using Instagram
Instagram’s user base is huge, clocking in at over 800 million active monthly users- around 60% of all adults online. Half of all Instagram users check in a minimum of once a day. Of these 800 million, 50% follow at least one business or brand, and 60% say they have learned of or purchased a product or service on the app. From 2014 to 2018, Instagram increased it’s audience by 357%. For comparison, in the same time frame, Youtube and Facebook, who both have more active monthly users than Instagram, grew at 50% and 57% apiece.
What’s more, Instagram users are more engaged with content than on any other social media platform. Instagram has far more of an influence on audience shopping habits, and with engagement metrics far higher than on any other platform, it’s clear Instagram users actively seek out the opportunity to connect with brands they like.
How To Get It Right
Despite the clear benefits of incorporating Instagram strategy into your marketing campaign, many marketers fall at the first hurdle when it comes to getting the tone spot on for the platform: Content. Despite Instagram users being far more open to interacting with content than on other social media platforms, the tone of the content must be right for the audience of the platform, or else businesses risk missing out on a potential goldmine of future customers. Instagram users like content that feels genuine, and gives them a behind-the-scene look at the inner workings of brands they love. The average Instagram user is well-versed in social media, and can spot a blatant advertisement from a mile away. Instead of selling the product, marketers using Instagram need to look at humanising their brand and cultivating a good rapport with their audiences.
How Truly Content Can Help
Success on Instagram is more about publishing pretty images. An overarching strategy with clear goals from the outset is necessary to achieve the results you want, and a long campaign of familiarising your brand with your audience should be expected before anticipating a return on your investment of time and resources. Luckily, Truly Content are an online marketing agency near Warwick and we are here to help. Even at foundation level, our bespoke social media packages all incorporate Instagram marketing, taking charge of setting up your profile, creating content, implementing strategy, and monitoring and analysing results, so you can be sure you’re reaping all of the benefits of Instagram marketing without having to lift a finger.
For more information, please do get in touch and our team will be happy to help start your journey to Insta-success!