Rapid developments in digital technologies have given business owners more access to their customers than ever before. With a click of a button, social media has made it simple to talk directly to your audiences, cutting out the middleman and conveying the messages you want to send directly to them. However, this hasn’t made marketing any easier! As any marketing professional will attest to, the digital era has ushered with it a host of issues that did not previously exist. Chief amongst them is content shock.
What is Content Shock?
If content shock is a term you haven’t come across before, you more than likely are falling victim to it. First coined by Mark Schaefer, content shock refers to the fact that increasing the amount of content put out by brands and businesses today simply exceeds the amount of demand and interest that potential customers have to look at it. With far too much to look at, the human brain becomes disengaged and disinterest, and this is exactly what is happening to your customers.
Why Does it Matter?
Anybody who creates content will want to know if they’re a victim of content shock- if all of the hard work you’ve put in isn’t being rewarded, because nobody is reading it, then you need to be able to recognise the problem in order to rectify it. Whether it be low click rates, fewer conversions, or a reduced pipeline/leads, there are plenty of ways content shock can display itself. Unfortunately, all of these content shock symptoms result in less profit for you and your business.
What Can I Do About It?
Content shock can’t be avoided. It’s simply a reality that anybody looking to market their business must deal with. Luckily, there are several tips and tricks you need to incorporate into your strategy to ensure your business stands out from the crowd of competitors, bypassing the worst effects of content shock and generating greater revenue for your business. At Truly Content, our bespoke marketing packages include an infusion of our four-step strategy when it comes to content creation, implementation, and management, helping you beat content shock and making the most of your online presence. Our tried and tested technique involves:
- Targeting the right audience for your needs, ensuring that your online presence is being tracked by the right kind of audience with a genuine need and interest for your business- aka, the kind who can help generate leads and conversions in the long run.
- Encouraging potential clients to engage with your content, fostering a strong relationship through interesting, diverse, yet consistent content that speaks with the unique tone of voice of your business.
- Implementing content in the best possible ways to improve online visibility, whether this be through social media strategies or advanced SEO on your website.
- Monitoring content to analyse efficacy, allowing us to spot the effects of content shock early on and combat it head-on before it gets the chance to take root and make a dent in your business’ success.
For more information on content shock, or what Truly Content can do to help your business, please get in touch with our team for the best digital marketing Southam has to offer.