What Is Paid Social Media Advertising?
Paid social media ads are just what they sound like. Rather than just sharing standard posts, you create and pay for adverts, which (with some help from our skilful keywording and eye-catching designs) will be seen by more people.
Worldwide, social media ad spending is predicted to reach a huge £224bn in 2023, which is expected to grow by 9.40% annually! So, why do so many companies invest in digital marketing? Simple! It provides good ROI.
For the highest ROI, it is crucial that your copy and imagery are excellent, but you also need to use the right platforms and target the right audience. This can get a bit tricky, but not to worry as we can work this all out for you.
At the end of your social media advertising campaign, we’ll give you a detailed report so that you can see exactly how many new sales we’ve generated for you!
What Is Paid Social Media Management?
Since you’re paying for those ads, you’re going to want to make sure that they perform well for the entire campaign, not just in the beginning. The problem is that the highest-ranking keywords and the best target audience do not remain the same. That’s why we can tweak your ads as we go along, ensuring that we reach as many people as possible.
Ads are not the only way to increase your reach as you can also ‘boost’ posts. This is when we take one of your existing posts and get the platform to extend its reach. Doing this results in improved brand recognition and keeps you present in the minds of your followers. It also introduces you to new potential customers. In terms of translating these posts to direct sales, you should expect to see ads performing better than boosted posts, but boosted posts are still a great way to get your business seen and can be a more affordable option.
Paid Social Media Advertising And Management – Let Us Help!
We know that all of this can seem a bit overwhelming, especially if you’re new to social media. However, that’s why we’re here. We’ll examine your business, get to know your goals and tailor a strategy to suit your needs.
When using social media to help your company reach its full potential, it’s a good idea to mix paid social media advertising and management with organic management. Luckily, we can do both! Our skilled in-house teams have years of experience with social media and work to keep up with the latest trends and developments, so there’s no need for you to worry about learning all the complicated stuff. You can just sit back and watch your profits roll in!
Just give us a call on 01926 814547 or fill out this contact form and we’ll get to work!