There’s no denying that the way we consume content is massively visual. You could create imagery of your own, but even the latest smartphone won’t stand up against our professional photography team!
We combine creative thinking with technical know-how to generate a bank of visuals that you can use across a multitude of platforms and campaigns.
This is vital because 45% of readers will close an article within the first 15 seconds of loading it. Imagery is an integral part of creating relevant and engaging content, not just for web pages, but also for social media, email marketing, digital ads and more. It might seem like it, but not everything is based online. Physical assets, such as brochures, flyers and banners, can prove highly effective in the right situation.
The Demand For Visual Content
By incorporating professional photography into your marketing strategy, you can add another layer of communication with your audience. Our brains process images 60,000 times faster than text, and adding imagery to a social media post produces 650% higher engagement than if the post were to only include text. This just goes to show that pictures connect with us in ways that words simply can’t and it’s essential to take note of this in a world that’s increasingly influenced by imagery.
YouTube, Instagram and TikTok are predominantly visual websites/apps that occupy 3 of the top 6 social media platforms in the world, with others such as Pinterest and Snapchat not too far behind. Even those that aren’t known as visual platforms, like Facebook and Twitter, are following suit and introducing features to keep up with the demand for visual content.
Capture Your Vision With Professional Photography
At Truly Content, we understand the importance of conveying quality, aligning your platforms and maintaining your reputation through the power of photography. This doesn’t just refer to the images on your website, but how you market your product or your service on all of your social media channels. We can help you capture, record or buy the perfect images to complement your brand and marketing strategy, depending on your budget.
With that said, we would always recommend taking full advantage of our team and their suite of professional photography equipment over opting for curated stock imagery. The quality speaks for itself and the cohesion throughout your content would create a more refined and distinct image for your brand. While there are some advantages to stock imagery, you’re likely to blend in amongst the crowd with generic visuals. Instead, trust in Truly to capture your vision.
Let’s Get The Cameras Rolling
If your content feels a bit stale and you’re not seeing the conversion rates you want, it’s time to get in touch and take advantage of our professional photography services. Our content is a real feast for the eyes and we’ll put together a bespoke package to suit your needs and budget.
Video-based content is proven to increase engagement and conversion even further, which is also something Truly can take care of for you with our professional video production services.