Why Invest In Video Production?
We could go on about why videos are a great addition to your marketing plan for ages. However, we figured that giving you some stats would be the best way for you to get a feel for the benefits of investing in video production.
92% of marketers say they’ve gotten a good ROI from video marketing and 84% of people have been convinced to buy a product by watching the brand’s videos. This could be because viewers retain 95% of a message when they watch it in a video, compared to 10% when read in text (we should have made this list into a video…).
On social media, videos get 12 times more shares than text and images combined, and video posts get 48% more views. Plus, 64% of consumers purchase a product after watching social videos created by the brand. The good news carries on when it comes to websites, as including a video on your landing page can increase conversion rates by up to 80%, and users spend 88% more time browsing on websites that have videos. If we look at email marketing, emails with videos in them improve the click-through rate by 300% and sales teams that use videos in their emails get a 16% higher open rate.
That’s a lot of very positive statistics showing you how videos can help your social media, email campaigns, website engagement and digital marketing as a whole!
The Video Production Process
We thought we’d quickly take you through how the production process works:
We start by asking you to give us a brief. You may have a very clear idea of what you want, or you may just have a general idea, we can work with either. We will need to know the basics – what questions you’re answering and what solutions your providing.
Once we know what you’re going for, we’ll create a story/mood board for you, which will give you a visual idea of what we’re going to create.
When you’re happy with the plan it’s time to get going! We’ll meet you at your chosen location with a crew and director, and bring all the lighting, cameras and audio recording equipment necessary.
Before we start filming we’ll provide you with a breakdown of the day, just so you know what will be happening and when.
Once the shoot is over, post-production will start! This includes cutting up the footage, colour grading, audio mixing and ta-da! We’re done and ready to present you with the final video edit.
Let’s Get Going!
Now you know why it’s a good idea to invest in video production and how the process works, sounds pretty good, right? All that’s left to do is get in touch on 01926 814547.
Visit our YouTube channel to see some of our own videos, from hints and tips to the other things we get up to.