Spring 2024 brings significant developments in the digital marketing landscape, with key updates from major platforms shaping strategies for businesses worldwide. Let’s delve into the latest marketing news and explore how these changes impact your digital presence.

New E-E-A-T Guidelines From Google

Google’s latest update introduces a significant enhancement to its search quality standards, focusing on elevating the content quality and overall user experience. The March 2024 Core Update emphasised reducing unhelpful content, and now Google’s attention turns to further refining content evaluation with the introduction of the new E-E-A-T guidelines. You may already be familiar with this piece of marketing news, but let’s explore what this entails and how it impacts your digital presence.

Elevating Content Standards
Google’s new E-E-A-T guidelines introduce an additional dimension to content evaluation, emphasising the importance of experience, expertise, authoritativeness and trustworthiness. This comprehensive approach aims to ensure that online content not only meets but exceeds user expectations, delivering valuable insights and information across various topics.

Focusing On Experience
Experience, the latest addition to this framework, underscores the significance of providing users with valuable, insightful content from real-life experiences. This aligns with Google’s philosophy and commitment to delivering accurate and relevant information to users, improving their overall search experience. With ‘experience’ now a crucial aspect of content evaluation, businesses need to focus on crafting content that resonates with users on a personal level, offering genuine value and insights.

Meta’s Cracking Down on Spam: Tips to Avoid Being Flagged

Now for more marketing news! Meta has an automated spam filter that flags and blocks messages that it deems suspicious or spammy. If your message includes links or keywords that are commonly associated with spam, it will issue you a warning. After too many of these warnings, your account might be disabled.

Here’s what you need to avoid:

  • Words/phrases that make exaggerated claims and promises.
  • Any turn of phrase that creates unnecessary urgency and pressure.
  • Words that look spammy or unethical behaviour, e.g. anything related to confidentiality or ‘cures.’

Google’s Turning Off Universal Analytics: What You Need to Know

It’s time for our last piece of marketing news – Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1st. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July.

If you haven’t fully migrated to GA4 properties, Google advises following the migration guide to begin transitioning as soon as possible. What is changing? When Universal Analytics services stop, you won’t be able to access or use any data or settings through advertiser, publisher, or other product integrations. As the deadline approaches, businesses must take proactive steps to ensure a smooth transition to GA4 properties, avoiding disruptions in data tracking and analysis.

Is this Marketing News A Bit Much?

We get it, navigating these changes can be daunting, but with Truly Content, you’re in capable hands. Our team of experts keeps track of marketing news, ensuring your digital presence remains strong and adaptable in the face of evolving trends and updates. Contact Truly Content online or by calling us on 01926 814547 today to discover how Truly can guide you through these changes and elevate your brand’s digital strategy.

Don’t forget to take a look at our other digital marketing services and we’ll let you know how they can help boost your business. Want to see more from us? Follow us on TikTok, Instagram and Facebook too!

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