In the modern world, where access to social media is almost universal, anybody can be a content creator. However, this isn’t to say anybody can do it well. With such unbridled access to brands and companies at today’s unprecedented levels, it is more difficult than ever to ensure your content stands out from the crowd, and even the smallest misstep can be costly for your business. Many inexperienced would-be marketers can fall victim to common mistakes that make customers click away from your page- and on to your competitors. Luckily, Truly Content are here to help.

 


Content Marketing Fail 1: Cutting For Time

We get it- running your business is your top priority, and marketing isn’t your area of expertise. When you’re pushed for time, marketing can often be one of the very first responsibilities to hit the chopping block. However, this can be totally detrimental to your business in the long run. Lack of marketing strategy means less potential clients are going to see your content, or what they can see is out-of-date. When a wealth of information is available at their fingertips, many will simply switch over to competitors who update their feeds daily with current, relevant content that adds credibility to their business that yours lacks.

How Truly Content can help…

Truly Content are here to make your lives simpler. With a team of in-house marketing experts at your disposal, you can be sure that your strategy is in the safest of hands, leaving you free to focus on other aspects of your business without the additional worry or constraints on your time.

 


Content Marketing Fail 2: Ignoring The Customer Perspective

In the digital age, advertising and marketing content is everywhere we look, particularly when browsing the web. The market is oversaturated with businesses vying for attention- the internet is, after all, yours to take advantage of, and social media provides the opportunity to put yourself out there. However, it isn’t enough to just have a presence. To successfully achieve the results you’re looking for, your content needs to speak to, and engage with, your audience.

Many businesses make the mistake of thinking that throwing around marketing buzzwords or industry-specific jargon is enough to dazzle your potential clients into thinking you’re someone who knows exactly what you’re talking about. However, this couldn’t be farther from the truth. Today’s audiences are more astute than ever before, know a sales pitch when they see one, and tend to find such content pretentious and ineffective.

How Truly Content can help…

At Truly Content, we are experts in taking your expertise, and applying them to your content creation, strategy, and implementation in a way that resonates with your audiences in an open, honest way. With us, you can be sure that the content you’re putting out there resonates directly with the type of people you’re trying to reach, whilst showcasing the very best of what you have to offer.

 


Content Marketing Fail 3: Failure to Plan

In 2017, companies spent more than ever before on content marketing. However, surprisingly, 70% of marketers don’t make use of a consistent, or properly integrated content strategy. Whilst spending time formulating a content strategy may seem like a time-consuming endeavor, spending on creating content without know how to implement it, or even what to do with it at all, is a speedy way to effectively waste your time and money on generating lacklustre results. Failure to plan, or implement a marketing system, is a sure-fire way to look disorganised, confusing, and unprofessional in the eyes of your potential clients.

How Truly Content can help…

At Truly Content, we don’t just specialise in content creation, but also management and implementation as part of an overarching strategy. Truly Content packages comprise of multiple aspects of marketing channels, including social media, e-newsletters, blogs, website content, ad management and SEO, ensuring that everything you put out is part of a cohesive campaign that will lead to tangible results.

 


Content Marketing Fail 4: Quantity Over Quality

Very few businesses have the luxury of entering a market with no brand competitors- and if you are lucky enough to be one of the few, it most likely won’t last forever! Somewhere down the line, your content will be jostling for attention alongside another company that offers almost exactly what you do. For many marketers, their solution to combat this is to churn out content faster than your opponent. However, firing out posts as fast as you can type them isn’t the solution- rather, it will make you more prone to mistakes, and publishing badly written, unprofessional content that is more likely to do harm than good.

How Truly Content can help…

Truly Content are marketing experts, with a long list of clients in a range of industries. Our team are experienced content creators, not only accomplished at writing to fit your business’ unique tone and purpose, but to a high degree of accuracy. You will be given the opportunity to proof and approve everything written for your business before publication, giving you peace of mind in the consistent quality of our work. Not only this, but our SEO specialists are on hand to optimise your content, ensuring it’s consistently appearing ahead of your competition- no matter how frequently they post.

If you’re looking for more information, or to begin your journey with Truly Content who are Warwickshire Online Markerting Specialist, don’t hesitate to get in touch today!