Once your website has been designed, developed and optimised, you might think that everything you need is sorted, however, this is not necessarily the case. To increase conversion rates, many businesses add a landing page intermittently when they have a sale on, start a new campaign or are trying to improve/adjust their SEO.
Don’t worry if this all sounds like a bunch of jargon, we’re here to talk you through everything.
What Is A Landing Page?
A landing page is the first place consumers ‘land’ on when they visit your website. Often they are led there through email marketing campaigns, social media, PPC ads or simply through organic searches. Unlike the rest of your web pages, these are targeted, specific and have been designed to encourage consumers to begin their journeys to becoming a customer.
Landing pages are standalone and tend to be much more minimal than other website pages. They seek to convert customers in a way that makes sense for your business and what you are trying to achieve, e.g. them requesting a quote, making a purchase and so on. They do not have the diverse range of actions that other pages have, distractions are kept to a minimum to keep focus on the call to action.
When To Use One
The right time to use landing pages depends on your end goal, here are a few examples of when they are most useful:
If you are starting a new campaign or having a sale, you want to get as much attention as possible. You might utilise email funnels, social media, leaflets or posters to promote this (these are all things that our design and content team can create for you). But where exactly are consumers being directed to? A link/QR code leading to your landing page immediately gets them to the information that caught their eye! This simple, positive user experience increases the likelihood of a sale AND the chance that customers will return.
You’re paying for each click, so you want to make sure you’re getting a good return on your investment. Sending people directly to the most relevant information will keep them interested, instead of them having to find their way from a generic homepage.
SEO Landing Pages
Has your research (or research our marketing team has done for you) shown that targeting a specific audience would be fruitful? For example, is there a certain location that it would be beneficial to target? We can use landing pages to increase your Google rankings for this demographic.
What Makes A Good Landing Page?
- Exciting, engaging content that gets right to the point and great design work! After all, 94% of first impressions of a website are design-related.
- Good loading speeds, as without this you may lose business as 83% of consumers expect a page to load within just three seconds.
- A powerful CTA is key, you have managed to get someone interested in what you are offering, now make sure that your call to action seals the deal!
Get In Touch
We’ve created countless effective landing pages over the years, so if you’re looking to get one set up you’re in safe hands with Truly! Simply contact us on 01926 814547 and we’ll get to work!