If there’s one thing we’re confident in here at Truly Content, it’s that our enthusiastic team of marketing experts can offer effective support for practically any business! We can turn our hands to anything, from beauty and aesthetics to hospitality and home improvement. In fact, home improvement marketing is an area in which we shine particularly bright!

We started working with Lincolnshire-based radiator specialists, Trads, in early 2021, and since then we have helped them turn the heat up in terms of their online presence. If your home improvement business could do with a marketing makeover, read on to see what we could do for you!


Working Within The Home Improvement Industry


As with any industry, the key to successful home improvement marketing is an expertly crafted strategy consisting of numerous intertwining aspects. At Truly Content, it’s easier to ask us what we can’t do! Among our unrivalled range of services you’ll find sophisticated content creation that promises engaging copy for your website and social media that aligns with your tone of voice. Vibrant imagery is created in tandem with written content to complement the text and maximise audience engagement. 

If your website is where you feel you’re lacking, our creatives can update it with a fresh lick of paint, a user-friendly interface, and reworked messaging that will drive traffic to your site. Where SEO is involved, everything is perfectly optimised to help you climb the Google rankings and stand out amongst your competition.

We boast a team of specialists that can help any home improvement business to excel in the areas where they currently struggle, from branding to results-driven ad campaigns.


Putting The “Ads” In “Trads”


As mentioned above, we’ve been working with Trads for a little over a year, and in that short amount of time, we have used ads to drastically improve their online presence. With our help, Trads have seen over 550,000 impressions, 5,500 website visitors, and 5,000 unique clicks as a result of the social media ads we’ve created for them.

When Trads first enlisted the help of the Truly team, they had approximately 6,000 site users per month and now they reach up to 12,000, doubling their original statistic. They were also struggling to keep a position on page 1 of the search engine results pages, where they’d usually fluctuate between 9th and 10th position. Now, they sit nicely in 3rd position and have pushed up to 2nd for “Cast Iron Radiators” nationally. They beat in ranking the likes of home improvement giants like Screwfix and Victoria Plumbing.

Their organic search brings them 62.11% of their conversion paths for sales, which is a great figure! SEO is something that takes time, but it’s also definitely worth waiting for and investing in. If you have the patience and trust in the Truly Content team, then we will succeed and your business will thrive, just like Trads.


Talk To Truly


While we are focussing on just one client here, one that specialises in radiators, we work for several home improvement brands that offer a range of products and services, and yours could be next! There’s nothing we love more than tailoring our skills to an exciting new business and watching it grow as we continue to collaborate.

To take advantage of our specialist digital marketing services, get in touch with a member of our friendly team by calling 01926 814 547. Alternatively, email info@trulycontent.com or fill out our online contact form and we’ll get back to you as soon as we can!

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