How will e-newsletters and e-shots work for you?
The benefit of using email is obvious. It is instant and it’s cheap. However, there are potential pitfalls if you don’t have a clear message for your target market:
Are they going to be interested?
How will what you have to share with them be of benefit to them?
Do they even want to know about what you’re sharing?
Get this wrong, and you risk your message being ignored, deleted or marked as ‘junk’, just like the traditional mailshot. You also risk potential clients dismissing any further contact that you might attempt, because they treat you in the same way that they might a nuisance telephone call.
But, get email marketing right and it works like magic for your business. You can send content to existing customers, and to your wider target audience using data farmed from previous emails, subscriptions or engagement with your product or service. You can send the relevant content to potential consumers, providing you have obtained their information lawfully, and you can perfect the timing to coincide with a new launch or a promotional offer which is attention grabbing.
of targeted email campaigns result in conversions
Truly Content: Getting your email content RIGHT
Within your e-newsletters and e-shots, the copy and video content is all important. It has to be eye catching and entertaining, and it also has to be genuinely informative. You must get your message across very quickly and what you have to say must be obviously relevant, or people will just stop reading. They need to understand why you are contacting them and they won’t give you very much of their precious time to get that idea across. That’s why you need our expertise, technical know how and top quality visual and written content to ensure that opportunity is never wasted.
Managing your email database
Another benefit of email marketing is that it’s possible to track engagement by seeing how consumers react and respond. This means that adjustments to the marketing strategy can be made very efficiently to improve conversion rates. You can also use email marketing to maintain your existing customer base (an already interested audience), by updating them about new developments in your field, providing information that they will want to know.
You can also reward existing customers with exclusive offers and promotions unavailable to the wider public. This often provides a ‘hook’ to encourage consumers to explore your ideas further. We all know that once you have successfully grabbed and held attention, sales are likely to follow.
Get in touch
For more information on our email marketing services, feel free to contact our friendly and very helpful team today!
6 Market Hill, Southam CV47 0HE
Get in touch
We’d love to help you!
If you have any questions, comments or concerns you can contact us using the information on this page.
We believe that putting your needs and requirements first is the step in delivering an excellent service to you and building a successful relationship. Truly Content are always available to discuss your requirements and make changes to your plan in line with you, your business and your market. We understand that markets and businesses have fast-paced dynamic changes and we want to be here to make sure we’re ahead of the herd and are delivering the best possible outcomes for you.
Making sure we prioritise our clients is at the heart of what we do. We want to make sure we deliver exactly what you expect from us, and we can achieve this across many channels of communication to your demographic. Whether you want to enquire about our services, find out what we do, or get to know the team - do not hesitate to contact us using the form below. Alternatively, call us or email using the details provided.