Did you know that January is National Walk Your Dog Month? Do you know what else that means? It means that any writer could make a decent case for writing a ‘dogs of Instagram’ blog and their manager wouldn’t really have a leg to stand on if they thought it was inappropriate or off-topic…

What Is National Walk Your Dog Month?

National Walk Your Dog Month was created to celebrate your relationship with your pup and to keep you and your four-legged friend healthy. When the cold weather hits it can be tricky to drag yourself out of the house and into the cold, but it’s so important! Don’t let your step count flop this month, get out there!

Obviously, getting your dog outside is great for them, they’ll be happier, healthier and less fussy, but they’re also great for you. Getting yourself outside and moving results in:

  • Improved cardiovascular fitness
  • Lower blood pressure
  • Stronger muscles and bones (built up by walking regularly)
  • Decreased stress.

It’s also good for you because a less fussy dog means your house and furnishings will remain intact…

Dogs Of Instagram – Why Are They So Successful?

Anyway, let’s move on to how dogs are social media winners, if you use the platform, we’re sure you’ll be familiar with dogs of Instagram, both the general concept and the hashtag. So why does it work?


Scrolling is the name of the game on any social media platform, so you really want to try and catch some eyes. A cute pup is difficult for anyone to ignore! Who could resist stopping to have a look?!

Emotional Response

One of the reasons why pet images are so eye-catching is because they elicit an emotional reaction. They bring joy and comfort to your followers and who doesn’t want to feel that way? For bonus points go for some inter-species friendships, no one can look at things like this and not react. On a personal sidenote, I love my job – I literally just got paid to look at surprising dog friendships!

Becoming Their Own Brand

Dogs of Instagram can become totally their own brand, if you haven’t seen them yet, some suggestions would be to check out Doug and Manny. Again, I love my job. These guys have become their whole own brand, sharing your pups alongside other stuff can help with the same kind of attraction.

In short, here are a few things that you can do to bring dogs into your socials:

  1. Run a competition – Consumers share photos of their pets with your product(s).
  2. Include staff photos – Share photos of staff members’ dogs (see below).
  3. Collaborate with pet ambassadors – You don’t have to pay out for the names mentioned above, maybe there’s a local furry face you could involve?

Don’t forget, if you need any help with your content, we’ve got you covered. It doesn’t have to be dog-related though, thanks to our range of services, we can help with anything you need.

Dogs Of Truly

Yes, the dogs of Instagram are exciting, but do you know who we prefer? The Dogs of Truly! We do not have enough words to write something about all the AMAZING pups we have here at Truly Content, so we thought we’d just finish this blog with some photos for you instead, enjoy!

Dogs Of Instagram


Let Us Help You To Grow Your Following

We can help you to grow your following, whether there are four-legged friends involved or not!

So, if you want to give your social media a boost then fill out this contact form or give us a call on 01926 814547.

Make sure to keep up with us, and our pets, on TikTok, Instagram and Facebook!

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