If you’re looking for a digital marketing price list we’re fairly confident you’re not having much luck. This isn’t because agencies like being awkward, it’s because there are so many variables, which means you can’t provide pricing in any kind of meaningful way without more information. Let’s have a look at why…
Why You Can’t Find A Digital Marketing Price List
Effective digital marketing requires a strategy! Having random, sporadic marketing might give you a small, immediate boost when things first go live, but it’s not going to last and isn’t a wise financial decision. We create bespoke packages for our clients so you can have a bit of everything and marketing materials will be released smoothly over a period of time so you see consistent results. This is why a digital marketing price list won’t give you any meaningful information – it just doesn’t make sense to use the services that we offer in isolation.
Let’s examine the variables that need to be considered:
Target Audience
Who are you looking to target? Before we can advise you on which services to use and how much they’ll cost, we need to know who you want to appeal to. This is because the methods we use will be dependent on this.
Company Type
Are you a large international company or a small family-owned business? Services that are right for one business might be totally wrong for the other! An email campaign can offer excellent ROI, however, a quaint, local pub may do better with leafleting. The size of your company will also come into this – the village pub probably doesn’t need to be seen by tens of thousands from all over the world, which means local, personalised marketing will be much more effective. A digital marketing price list alone is not going to show consideration for this variable.
Goals
We know that at the end of the day, your goal will be to increase your profits but how you do this will differ. A new business needs to focus more on introducing itself to consumers and establishing its brand, whereas an existing company could focus on creating repeat customers. These things require different services and different targeting.
Strategy Complexity
As we’ve said, devising a strategy means that you can have a little bit of all kinds of different services… digital marketing tapas, what’s not to love? How complex this becomes is for us to work out together. A total rebrand, for example, has lots of moving parts that need to come together seamlessly at the same time.
Competition
Are you in competition with other businesses? If so, we need to work out a plan to position your company. Positioning refers to setting yourself apart from the competition and carving out a place in the market just for you. This can take a lot of work, but with our in-house teams, it’s definitely doable.
Timeline
Costs you’d see on a digital marketing price list won’t take your timeline into account. Need big results in no time? It’s going to end up being more expensive. SEO is a great way to increase traffic to your website, but it can take a longer time than other services to get optimal results. This service is more of a slow, steady, long-term boost, whereas paid ads will cost more and deliver quicker results but these short-term results will stop as soon as payment does.
What To Do Instead Of Looking For A Digital Marketing Price List
So, now you know why it’s not a good decision to look at price points in isolation – effective digital marketing requires a full strategy. What you need to do is get in touch with our marketing team so that we can start planning what will work for your business.
Of course, how much your marketing will cost is vital information. You need to sit down and work out a budget and then we can put together a strategy that fits. Give us a call on 01926 814547 and we’ll book you in to start work on your bespoke package.
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