The world of digital marketing is full of jargon but we’re here to break it down and make it more accessible! In this blog, we’re going to look at something very important – conversion rate optimisation (CRO). 

What Is Conversion Rate Optimisation?

You may already be familiar with search engine optimisation (SEO), if not, you need to be! Learn more here. Our SEO services will get people to your website but it’s our help with CRO skills that will ensure more of these website visitors become your customers.

There are different kinds of conversions and you need to know what you’re after. If you’re selling a product, you will be looking for sales conversions, however, if you offer a service you may want enquiries or requests for estimates. Whatever your industry, we can help.

There’s an easy way to work out your current conversion rate, simply divide your number of website conversions by your number of website interactions and multiply this by 100. This will give you your percentage of successful conversions. For example, if you have 5 conversions and 25 visits, 5/25 = 0.2, 0.2 x 100 = 20, therefore, your rate of conversions is 20%. We have to say that this example would be an absurdly high rate, for many websites 3% would be very impressive.

Why Do You Need CRO?

Simple, you need CRO to make sure that your profits are as high as they can be! It isn’t just about the direct sales you make either, it’s also about making the most of your other digital marketing services.

So, we’ve written your website content to maximise your SEO and you have far more consumers visiting your website, great news! However, only 1 of these visits in every 100 results in a sale. In order to double your sales you’re going to need another 100 people attracted to your site. Yes, we’re good, but that’s a big increase, especially if you’re looking for a quick turnaround.

What conversion rate optimisation will do is increase that 1 buyer to 2, without the need to attract more visitors!

Why Is Your Conversion Rate Low?

There could be numerous reasons why you have a low conversion rate, for example:

User Experience – 89% of consumers have switched to a competitor’s website due to poor user experience. That’s a lot of conversions lost because you haven’t invested in quality website design and development

Re-engagement – Most consumers will not make a purchase the first time they visit your website. Don’t worry, all they need is a bit more nurturing. Email funnels are a great way to keep your business in their minds and have them coming back to finalise their purchase. Who knows, they could even become loyal customers!

Compelling Content – Content is the foundation of digital marketing, you need to make sure yours is compelling, clear and correct. In fact, 59% of Brits would not use a company that had obvious grammatical or spelling mistakes on its website.

SEO – Getting consumers to your website is the first big step towards a sale, but to make conversions you need to be attracting the right people. There’s no point in doubling your traffic if it’s not people that are looking to buy your products! Our effective keywording will have you seen by the right demographic.

How We Can Help

We sort out all the above and more! We’ll work with you to increase your CRO whilst staying true to your brand’s style and values. To get started simply contact us on 01926 814547.

Make sure you’re following us on TikTok, Instagram and Facebook to learn more about us and see what we can do!


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