We’re nearing the end of the year and we all know what that means… it’s time to roll out your Christmas marketing!
it’s time to roll out your Christmas marketing!
General Christmas Marketing Tips And Tricks
- Get In Early
We’re putting this first as it’s an important one and if you’re reading this and don’t have a plan in action, you need to get going immediately, if not sooner! It takes time to devise a strategy and raise awareness!
- Black Friday And Cyber Monday
If you missed these, you need to make sure not to next year! They’re the perfect way to jump-start your Christmas campaign by offering some great deals!
- Email Campaigns
Email marketing is quick, cost-effective and you can share it with your entire database or target specific demographics.
- Team Up With A Business Or Charity
If you’re a small business, teaming up with another one is a great way to get yourselves out there and it’s a win-win, with extra exposure for both of you. A charity is another good option, get out there and get involved, you could sponsor something or donate a prize to a Christmas giveaway.
- Gift Cards
A great present to buy, as it’s less pressure for the purchaser, but feels more thoughtful than cash. Make sure that you have this option available and highlight it in your Christmas marketing!
Social Media Suggestions
- Countdown To Christmas
This is a fun and exciting way to appeal to your audience, whilst also giving a little sense of urgency to get them shopping now! Spotlight a product per day, introduce your team or combine it with a giveaway. Speaking of giveaways…
Who doesn’t love a giveaway?! Whether big or small, they’re bound to get people excited! Plus, you can ask people to tag their friends and like and/or share your post so more people are introduced to your brand. Simple and effective Christmas marketing.
These are great for increasing engagement, you could ask silly Christmas questions or get people to vote for which of your products they like best. Do that and poof! Just like that, you’ve got a whole list of people that are interested in your products.
All of the above (other than the expense of giveaways/sponsoring) are free but paid ads are a great option too. You can tailor them to specific audiences, so you know you’re getting the right leads – PPC ads are always a winner.
- Christmas Landing Pages
If you’re running a competition, advertising your Christmas range, or using paid ads, it’s a good idea to create a landing page. This allows consumers to easily get all the info they need. This minimises the risk of them getting bored and turning to a competitor.
Refresh your website with Christmassy imagery! It shows you’re up-to-date and cheerfully celebrating the season.
- Gift Guides
Use your Christmas marketing to direct consumers to the products you want to push or put together collections ‘for him, for her, for parents etc’ to make their shopping experience easier.
Think Beyond Christmas
- Santa Missed…
Straight after Christmas, you can play on the ‘Santa missed…’ idea, giving a little nudge to those who didn’t get the present that they wanted. With time off work, people will have more time to scroll online, so take the opportunity to catch their eye!
- January Sales
When planning your Christmas marketing, you need to decide whether you’re going to be doing a January sale, get this organised early so you can advertise it straight away!
- Beyond The New Year
After a busy Christmas period, you may want to just sit back and relax, but unfortunately, there’s still work to be done! Don’t let your marketing flop after the season, you need to plan ahead and keep things up-to-date.
Let Truly Help With Your Christmas Marketing Tips
We hope that you’ve found these tips and tricks helpful, but we also understand that they may seem a bit overwhelming, that’s why we’re here to help! We can take on all of the above and more for you, creating stylish, quality Christmas marketing, tailored to your brand, without you having to lift a finger!
That’s right! Your Christmas wish has come true!