November may have only just started, but people are busy preparing for one of the biggest and most popular shopping events of the year: Black Friday.
Black Friday officially falls on the final Friday of November, so this year the 27th of November is the date to put in your diaries. Unfortunately, with everything going on with coronavirus and the announcement of a second lockdown, it’s safe to assume that the high streets won’t be their normal bustling selves this year. This does not mean, however, that you should forget about this annual event altogether.
Black Friday is one of the biggest opportunities for business owners, and with the extra challenges brought about by COVID-19 in 2020, it is an excellent opportunity for you to make an extra bit of profit before the year’s end.
Make the Most of Black Friday
The last quarter of the year is usually the one that businesses look forward to the most, for it is traditionally the busiest and most profitable. One fact that we can take away from lockdown is that fewer people want to, or are able to, shop in physical stores – this means that online sales should be your main driver of Black Friday success this time around.
Although experts are forecasting strong sales for this year’s digital Black Friday, it is impossible to say how accurate these predictions are. Yet, here at Truly, we can guarantee you one thing: When it comes to digital strategy and online sales, the power lies in the preparation.
Preparing a Digital Black Friday Strategy
Reactive Planning: As mentioned above, one of the best ways to capitalise on Black Friday is by being proactive and planning, however, for the first time reactive planning is also a crucial skill to learn. This means adapting to changes as they happen, planning for things that could go wrong and having extra contingencies in place.
For example, if it comes to Black Friday and you are appalled by your lack of website traffic, then have a discount code ready and waiting so you can push it out to all your followers at the click of a button, driving people to your site.
Work On Your Website: One of the most important things you can do to prepare for the Black Friday rush is to ensure that your website works quickly, is populated with up-to-date information and looks professional. It is vital that you instil as much confidence as possible in the people who visit your website, and nothing is a bigger turn-off than a website that takes minutes to load or is a jumbled mess that gives you a headache whenever you try to navigate through it.
One of our top tips for converting extra sales on your site is to install an abandoned cart option – this will allow your customers to pick up right where they left off. You can also send them a little email nudge to remind them of all the awesome things they need to finish buying.
Communication Is Key: Communicating with your customers is difficult at the best of times, however, amidst a global pandemic it is a given that extra challenges will arise. The way you communicate with your customers must remain consistent and streamlined. This can mean paying extra attention to your social media, answering any queries that are posted as promptly as possible or utilising an email platform like Mailchimp to keep your email subscribers in the loop about everything that is going on.
When it comes to communication, try and add a touch of personalisation to everything you do, it can make all the difference from a customer’s point of view!
If You’re Not Selling Online, Then You’re Not Selling
Here at Truly Content, we consider ourselves to be master marketers and this month we have been working closely with various clients across the country to ensure that they are fully prepared for Black Friday. From crafting a truly exceptional digital strategy to creating killer copy, we specialise in making our clients shine online. So whether you want a specialised ad campaign set up, or you’d simply like to learn how to make the most of your email marketing, we are here to help you achieve all of your biggest digital desires.
If you would like to find out how you can work with us during these challenging times, then do get in touch. You can contact us on 01926 814547, email us at email@example.com or visit our digital home here. We look forward to hearing from you!