AI Generated Content

AI generated content has been in the news a lot recently, and as content creators, this is very exciting for us! Whilst everyone may not be as keen to keep up with what’s going on, we know that some of you will be into it. So, we thought we’d write a little something about this new type of content. This isn’t just so a certain copywriter gets to investigate a topic that she’s very excited about…

What Is AI Generated Content?

In simple terms, AI Generated content is when a machine produces content for you. You might have seen AI art, which can produce some impressive imagery. This is done by getting a computer to learn a style by having it analyse thousands of images, learning the ‘rules’ or patterns of these pieces, and letting it create something that adheres to these guidelines. Creating AI content/copy works in the same way.

AI art has led to a lot of big discussions, which often come back to that ultimately unanswerable question – what is art? Things are more difficult with AI though because it opens up another question… who created the piece? The algorithm? The programmer? The person who clicks ‘start’? It’s a lot to think about and written content makes this issue more difficult and more important to break down.

If a child at school or a student at university uses AI to write an essay is it cheating? Yes, of course! But how can this be found out? Unless the teacher/lecturer is really familiar with the individual and knows their style of writing and ability level, this is a recipe for huge and awful potential false accusations. Ones that can ruin the lives of young people just because they may have tried harder or taken a particular interest in a topic, which is not a great message to send. Unfortunately, using AI generated copy isn’t plagiarising, at least, not in the traditional sense. It’s taking work you haven’t done and presenting it as your own, but as using AI produces original content, it isn’t technically plagiarism. It’s tricky and it’s causing issues for Google.

How Is Google Reacting?

Google has come out with a straightforward explanation of its stance on content that is generated by AI – it is against its guidelines.

‘If you’re using machine learning tools to generate your content, it’s essentially the same as if you’re just shuffling words around, or looking up synonyms, or doing the translation tricks that people used to do.

My suspicion is maybe the quality of content is a little bit better than the really old-school tools, but for us, it’s still automatically generated content, and that means for us it’s still against the Webmaster Guidelines. So we would consider that to be spam.’

– Google’s Search Advocate John Mueller

Currently, Google is finding it difficult to accurately identify all AI generated content, however, many believe that if this method grows in popularity, Google’s ability to track it down will improve.

So, what does that mean for people using this kind of copy on their website? It means that you may get away with it for a time, but at the end of the day, it’s going to be a waste of time and money when your website is removed. We’d say it’s not worth the risk – you’re just setting yourself up to fail.

Avoid AI Generated Content!

Fortunately, AI content is easy to avoid – just don’t use it! And don’t pay any dodgy character who claims that it’ll see your website right. It’s just not worth the risk of losing everything for the temporary help it might give you.

Instead, get in touch with us on 01926 814547. Our copywriting services can produce all the content you need, from website pages to blogs and social media posts to e-shots. Plus, you know it’ll all actually make sense, suit your brand’s tone and values, and be 100% original!

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